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BOE (BOE Technology Group) showcased its cutting-edge technologies at ChinaJoy, collaborating with ecosystem partners to create an ultimate e-sports extravaganza.

Release Date:2023-07-31 09:00:05Number of views:331

On July 28, 2023, the 20th China International Digital Entertainment Expo & Conference (ChinaJoy) grandly opened at the Shanghai New International Expo Center. Global IoT innovation enterprise and semiconductor display leader BOE (Beijing Orient Express) teamed up with Huya Live to make a stunning comeback. Following the highly successful joint debut at ChinaJoy 2021, this year both parties have jointly created an upgraded "BOE X Huya Live" booth, which not only integrates the industry's top gaming display technologies and new product launches, but also arranges highly technological audience interaction experiences and intense gaming competitions on site. Moreover, there are also appearances from BOE, JDG club teams, and top Huya streamers and other gaming experts, showcasing BOE's technological innovation capabilities in empowering the global gaming display industry and its ecological leadership in building the "Best of Esports" high-level alliance. It also brings a highly immersive technological feast to gaming enthusiasts and the gaming industry.

This year, the joint booth of BOE and Huya Live was the stage for the first collective appearance of the "Best of Esports High-End Alliance". Founded by BOE and JD.com, the alliance has attracted global first-line brands such as Intel, NetDragon, Huya Live, JDG Club, AGON, Hisense, Legion, Mechanical Master, Red Devil, ROG, Skyworth, ThundeRobot, and vivo as its initial members. Since its establishment, it has drawn much attention from the industry. Empowered by BOE, the powerful high-end esports product lineup from alliance members has become the best testament to the "complementary advantages, cross-border integration, and competitive cooperation" esports industry ecosystem advocated by BOE. By gathering cross-industry ecosystem partners, BOE is actively playing the leading role of an industry leader, comprehensively assisting in the effective connection of the upstream and downstream of the industry chain and even broader fields, jointly promoting the value creation of the esports industry, and jointly ushering in a new era of esports industry development.

Wandering around the exhibition site, BOE's display black technology can be found everywhere, whether it's the e-sports competition area, the game experience area or the new e-sports products exhibition area of high-level e-sports alliance partners. From the ultra-high refresh rate bringing the ultimate smooth e-sports experience, the movie-level picture quality perfectly reproducing the game scenes, to the extremely fast response making the operation more agile and the comfortable and eye-protecting effect after long-term viewing... The various industry-leading professional e-sports display products empowered by BOE's display technology brand and Powered by BOE have presented the beloved game worlds of players more realistically and immersively to the audience, attracting a large number of e-sports enthusiasts to stop and watch. The 27-inch e-sports monitor of MSI, empowered by BOE's high-end LCD display technology solution ADS Pro, has a 240Hz ultra-high refresh rate and 98% DCI-P3 wide color gamut, bringing the ultimate smooth and silky e-sports experience to e-sports players. The Lenovo Legion monitor, specially designed for e-sports players and equipped with a 27-inch BOE screen, has a 240Hz high refresh rate and a response time as low as 1ms. It also features native low blue light technology and Eye Safe 2.0 certification, providing a clearer and smoother game picture while comprehensively protecting the players' eye health. In addition, the exhibition site also displayed the Hisense U8H ultra-high-definition TV, which is also empowered by ADS Pro. It has technical advantages such as perfect picture quality from all angles and high refresh rate. When presenting high-speed motion pictures such as sports events and e-sports games, the high frame rate ultra-high-definition picture and the extremely smooth experience like flowing water bring an ultimate smooth visual enjoyment to the competitive entertainment scenarios.

During the event, BOE's Mini LED technology also shone brightly with its extremely vivid picture quality. By truly achieving local dimming and precise zone control, and being equipped with AM active driving to achieve low power consumption and eye protection, it also enables the display to have advantages such as high brightness, high contrast, high refresh rate and long lifespan, bringing a qualitative leap to the entire display device. The α-MLED-enabled Razer Silver Wraith Lite monitor, which was launched ahead of schedule on site, is a 31.5-inch Mini LED screen that makes the display contrast more obvious and the black field under the zone backlight more pure. It adopts a 144Hz gaming golden refresh rate and, with features such as ultra-high brightness, ultra-high contrast, ultra-wide color gamut and extremely low flicker, provides a detailed picture effect that brings players a full-scene immersive experience. At the same time, the industry's first Mini LED backlit AGON ultra-wide curved gaming monitor was also displayed on site, with a super wide color gamut of 97% DCI-P3 and 98% Adobe RGB, restoring the true and delicate game scenes for players. In addition, the industry's first high-refresh-rate glass-based Mini LED professional monitor D80, jointly created by BOE and Skyworth, is equipped with advanced COG glass-based technology and AM active matrix driving, achieving up to 4608 Mini LED lamps and 1152 physical zones in the backlight. It has a 4K high resolution, 144Hz high refresh rate, 99% DCI-P3 high color gamut and 1000nits peak brightness, fully meeting the needs of high-quality picture requirements in scenarios such as design, audio-visual and gaming.

In addition, the two gaming phones empowered by BOE (Beijing Orient Display) that made their debut this time were highly favored by the audience for their flexible usage scenarios and extremely smooth gaming experience. The Red Magic 8 Pro, the world's first under-display flexible straight screen phone empowered by BOE (Beijing Orient Display), supports a maximum 120Hz multi-frequency dynamic refresh rate and over 100% DCI-P3 color gamut. It also breaks the screen display boundary to achieve nearly 100% screen-to-body ratio, providing players with an immersive full-screen gaming experience. The vivo S17 series phones are equipped with BOE (Beijing Orient Display)'s 1.5K new-generation flexible OLED ultra-clear and eye-protecting screen, featuring a 120Hz refresh rate, 2160Hz high-frequency dimming, and 1 billion color true-to-life display, offering an ultimate visual experience for mobile games. Moreover, visitors can directly experience the folding test of BOE (Beijing Orient Display)'s flexible screens on site, and feel the strong technical strength and quality assurance of BOE (Beijing Orient Display) in the field of flexible displays.

In addition to showcasing industry-leading e-sports black technologies, during the exhibition from July 28th to 31st, BOE (Beijing Oriental) and Huya Live will also host a series of competitions on-site around popular e-sports IP themes such as Honor of Kings Day, League of Legends Day, League of Legends Mobile Day, and Valorant Day, deeply engaging with the e-sports community and bringing players a rich and exciting e-sports experience. At that time, the BOE Honor of Kings team, the JDG Esports Club JDM team, and the JDG League of Legends Mobile team will make surprise appearances, competing on the same stage with well-known e-sports streamers and lucky on-site audiences. Carefully designed skill tests, a variety of fun interactions and awards will not only fully release the immersion, participation, entertainment and interactivity of e-sports culture, but also convey BOE's (Beijing Oriental) younger and warmer image as a technology enterprise.

Since the launch of the "Best of Esports" core strategy in 2022, BOE (Beijing Oriental) has comprehensively laid out its plans in the esports industry, taking "screens" as the core and continuously iterating its core technologies in display and sensing. It has introduced a series of globally benchmark-setting technologies and products for the esports field, leading the development trend of the industry. At the same time, leveraging its profound technical accumulation and industrial resources in the esports display sector, BOE (Beijing Oriental) actively empowers its ecosystem partners such as the "Best of Esports Esports High-End Alliance", creating a full-chain esports ecosystem covering hardware, terminals, content, and markets, and promoting the overall upgrade of the industrial landscape. On this basis, BOE (Beijing Oriental) has also led the formulation of the first authoritative standard in the domestic ultra-high-definition esports display field - the UWA (World Ultra-High Definition Video Industry Alliance) group standard "Technical Specifications for Ultra-High Definition TV Variable Frequency Display System", providing strong standard support for the development of ultra-high-definition esports display technology and the maturation of the industry, further highlighting BOE's innovative strength in leading industry development.

From a leader in display technology to a builder of the e-sports ecosystem and now an industry standard setter, BOE (Beijing Oriental) is constantly exploring more possibilities for leading enterprises in the industrial chain to empower the entire industrial chain and even cross-industry partners. This appearance at the 2023 ChinaJoy is a comprehensive display and in-depth interaction of the latest technological achievements in the e-sports display field by BOE (Beijing Oriental) for the e-sports industry, players and the general public. In the future, BOE (Beijing Oriental) will continue to work with more industry partners to promote the high-quality development of the e-sports industry with innovative technologies and enable more people to enjoy the wonderful digital entertainment life empowered by technology!


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